Confidential · Prepared after our call on 2 June

Van Leeuwen Green × APG — the audit, the proof, what we discussed

A summary of the call for Hendrik to review, the closest case studies from our audit work, and the social proof behind APG. Designed to be read in 10 minutes before our Tuesday follow-up.

Jody · Van Leeuwen Green · 30+ years · 35 staff · 36-min discovery · 2 Jun 2026

The picture from the call

Captured from your own words so the audit picks up exactly where the call left off.

  • You schedule 13 teams manually, every day, through ServiceMate. Plus you’re the point of contact for ~30 staff, every inquiry email, and every phone call.
  • Hendrik does every quote by hand. The single biggest time sink in the business.
  • Emma does follow-ups manually, four days a week. Your own words: “He’s just doing back-end things that I think would be able to be done by AI now… we’re paying for someone to just do a lot that maybe we could automate.”
  • You’re stuck in “don’t have time to set it up” loop. “We just keep doing it manually, which obviously is not saving us time either.” Setup work is what we’re here to take off your plate.
  • Database reactivation is non-existent. Old leads and customers sit untouched — revenue quietly walking away.
  • No real marketing engine. 30 years of word-of-mouth and 16 wrapped vehicles do most of the work. Strong base — but speed-to-lead and reactivation are wide open.
  • Hendrik’s been looking at Claude himself. You said you want to know why you’re using it before just turning it on. That’s exactly what the audit answers.

Where we’d expect to find the time

Real numbers come from the interviews — but based on what you described, these are the obvious places to dig.

  • Daily team scheduling. AI-assisted rostering across 13 teams, factoring location, skills, and job type. The same routine that’s eating your morning, turned into a draft you approve in minutes.
  • Quoting. AI assistants that pull from past similar jobs, draft the line items, and hand Hendrik a quote he reviews instead of builds from scratch.
  • Speed-to-lead. When a website inquiry lands, an automated SMS goes out inside 60 seconds asking the missing questions (photos, surname, property details) — so Emma isn’t chasing those manually later. Calling a lead within 5 minutes makes them ~200% more likely to convert.
  • Database reactivation. Past customers and stalled leads automatically nudged with seasonal offers via SMS or email — running in the background, no extra headcount.
  • Where AI should not be. Just as important. Custom client conversations, judgement on tricky jobs, final QA — should stay human. The audit will tell you exactly which bits to keep that way.

Three steps, in order

You don’t commit to a big build up front. The audit comes first, then you decide what to implement — one piece at a time.

STEP 1

The audit

Structured interviews with you, Hendrik and your lead staff. We map the full operation and find where AI saves time and where it doesn’t belong.

STEP 2

The priority matrix

Every opportunity ranked by impact vs effort. You see exactly what’s cheap to build and high-impact — with the cost of each.

STEP 3

Phased build

We build the highest-value, lowest-cost item first as proof. It works, you see the return, then you choose what’s next.

Three layers. You can’t skip one.

Most failed AI projects skip straight to the top before the two underneath are ready. The audit makes sure that doesn’t happen at Van Leeuwen Green.

1

Foundation — is your data AI-ready?

ServiceMate, Xero, Outlook, Deputy. We check the data state and where it needs cleaning up before AI can use it.

2

Systems — can your tools connect?

How well do ServiceMate, Xero, Deputy and Outlook actually talk to each other? Where they don’t, AI can’t move data between them, and we tell you plainly.

3

Intelligence — where AI actually goes in

Only once the foundation and systems are sound does AI get implemented — scheduling, quoting, lead follow-up, database reactivation.

3× money-back guarantee

If the audit doesn’t find at least 3× the audit cost in recoverable operational waste, we refund you in full and you keep everything we produced. 17+ audits delivered, no refunds to date.

Tom at T5 Football — the founder-led service business

Different industry, same shape: founder running the business off his phone and his memory, drowning in admin, with the personal touch as both the strength and the ceiling.

Real client · named testimonial

“Above and beyond”

Tom Fay · Founder, T5 Football · ~600 active clients, $500–600K revenue
Tom called the work “above and beyond.” We found gaps his previous partners had missed entirely, mapped the full picture, and built a plan to move fast — delivered in a fraction of the expected timeline.
What the audit found: ~30 hours a week of manual admin on a 6-person operation. 3 hours to onboard each client by hand across four tools. Bank transfer names that couldn’t be matched to clients. 50–60 kids lost every term because the owner forgot to re-enrol them.
~1,560 hrs/yr
Recoverable
60–75%
Of revenue eaten by founder admin

Five more from our audit library

Anonymised under NDA. Pulled from our full library and ranked by how closely each matches what you and Hendrik are running. Tom’s story above is the named one. Below: the five other audits that map directly to Van Leeuwen.

#1 · A multi-team services business (NDIS)
~2,200 hrs/yrrecoverable · $120K waste
What the audit found: the owner personally built the next day’s schedule every single day, 7 days a week“it takes me between three and five hours a day to get it done” — that’s 28 hrs/wk just rostering. Another 30 minutes a day went to reformatting and sending text messages individually to ~50 staff from a phone. Staff often didn’t know if they were working until late the night before. Lead response time sat at 1.5 days — losing about one lead a month at near-100% conversion. On top of that, $6,000/yr was being paid for an abandoned subscription that nobody was using.
AI opportunities mapped
Rules-based AI scheduling engine with voice input (returns 21 hrs/wk to the owner); CRM lead pipeline closing the 1.5-day response gap; central contact database replacing scattered Trello / email / Messenger searches; AI-generated progress reports.
How it maps to Van Leeuwen Green: this is the closest mirror in our entire library to your scheduling reality — one person (you) rostering teams every day, manually. Same fix would apply: AI drafts tomorrow’s 13-team schedule based on jobs, locations, skills and team availability, and you approve in minutes instead of building from scratch. Bonus from this audit: the recommended new stack actually cost the business less than what they were already paying, once the abandoned subscriptions were cancelled.
#2 · A B2B field-team distributor
~7,100 hrs/yrrecoverable · $104K waste
What the audit found: four field reps with zero CRM activity logging“they do not want to do it” — so no visibility on calls, visits or outcomes. The reps were burning 128 hours a week between them on comfort visits to low-value $5–7K/yr accounts instead of winning new ones. Of 150 NZ leads, 40 were worthwhile but reps called once, left a voicemail, then stopped. The owner ended up spending an entire weekend manually qualifying all 150 leads himself. A 4-system cross-reference (Outlook, GPS, accounting, HubSpot) was confirmed “not working”. The account base had been net-flat for 2 years — gaining ~40 accounts/yr but losing roughly the same.
AI opportunities mapped
AI auto-qualification of inbound leads; a rep activity dashboard with alerts when teams aren’t producing; 60-day no-activity churn alert; consolidation of the 4 disconnected systems; AI-built sales playbook from call patterns.
How it maps to Van Leeuwen Green: you have 13 teams in the field and no real-time visibility on what they’re doing day-to-day. You’re also acting as the manual qualifier for every inquiry that hits your phone. The fix is twofold: an AI activity layer over your teams (per the distributor) and an AI qualifier that takes the inbound triage off your plate.
#3 · A high-volume customer-onboarding business
~3,500 hrs/yrrecoverable · $253K waste
What the audit found: 300–400 new customers a year onboarded on a fully manual stack — dragging people through pipelines by hand and re-entering the same data across 5 tools. 15 hrs/wk across two people went to spreadsheet management alone. Revenue was leaking because only ~1 in 3 customers ever got properly invoiced. A single automation recovered $47,923/yr of missed revenue and was built in half a week. They also had no email marketing — ~50% of converters had inquired in earlier months with no nurture at all. Six years of decisions had been made on gut feel with no dashboard.
AI opportunities mapped
Automated instalment tracking & invoicing (the $47K recovery); role-fill acceleration pipeline; onboarding automation returning 22 hrs/wk; BI dashboard replacing gut-feel decisions; automated nurture for past inquiries.
How it maps to Van Leeuwen Green: this is the Emma role at high volume. Manual follow-up, manual data entry from the ServiceMate intake form into job records, manual lead nurture. Most of that work becomes AI doing the work and Emma reviewing — the same pattern you flagged yourself on the call (“we’re paying for someone to just do a lot that maybe we could automate”).
#4 · A multi-office real estate group
15,200 hrs/yrrecoverable · $958K waste
What the audit found: 2,987 appraisal contacts sitting in the CRM with zero follow-up comments, and a separate pool of 1,100 unfollowed sales opportunities. The owner’s own process map identified 19 hrs of AI-replaceable work per sale — across 800 sales/yr that’s 15,200 hours. No call tracking on the sales side (agents used personal mobiles). No referral outcome tracking. 200+ Zapier automations held together with no central marketing task board. Pre-listing emails sent ad hoc — “I don’t know whether it goes out every single time or not”.
AI opportunities mapped
API integration to run the 19 hrs/sale of automatable work; automated referral tracking (speed-to-lead, outcomes, conversion per agent); auto task assignment per marketing package; one-click content generation from templates + property data; central marketing task board replacing inbox-based allocation.
How it maps to Van Leeuwen Green: this is the database reactivation gap you described and the speed-to-lead opportunity. Old customers and stalled leads sit untouched in ServiceMate — AI re-engages them automatically with seasonal offers. When a new inquiry lands, an automated SMS goes out within 60 seconds to capture the missing details (photos, surname, property), instead of you chasing them later. Speed-to-lead inside 5 minutes lifts conversion by roughly 200%.
#5 · A founder-led marketing agency
~1,160 hrs/yrrecoverable · $93K waste
What the audit found: classic founder bottleneck — the agency was capped at 1–2 new clients at a time because each one needed 6–8 weeks of intensive discovery that only the founder could do. Process mapping took 2 full days of write-up per client, relying on memory and notes. A 60-page market intelligence report went underused: “it’ll take me three or four days to really read that document”. Reporting was fully manual. Quality assurance broke down whenever the founders got busy. Two team members duplicated work 3 of 5 days. A founder personally answered Facebook Messenger for every client.
AI opportunities mapped
AI-assisted discovery built from call transcripts (returns $35K/yr); auto-generated campaign messaging from the market report; client-facing portal; automated monthly reporting consolidation — enabling the business to scale from 7 to 14 staff without adding founder hours.
How it maps to Van Leeuwen Green: same shape as your situation with Hendrik. He’s the brain on quoting, you’re the brain on scheduling and ops — every transaction needs your hands on it. AI lifts the operational layer so the founder-bottleneck stops being the cap on growth. You and Hendrik focus on judgement calls; AI handles the production work underneath.
See a finished audit

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The audit, summarised

All figures in AUD. The audit is the only thing you commit to now — everything else is scoped after the priority matrix lands, and approved one build at a time.

Investment
$10,000 AUD
3× money-back guaranteed
Timeline
~2 weeks
Best case — pace set by your team’s availability
Payment
50 / 50
50% upfront, 50% on delivery
Lock-in
None
Take the blueprint to anyone, or build with us

APG by the numbers

Public proof of the work we do day-to-day. This isn’t marketing — it’s where Adam (APG’s founder) teaches the same AI material we build with, every week, in public.

YouTube
200K+
Views teaching AI
Public content showing exactly how we build with AI — the same workflows we’ll bring into Van Leeuwen.
Watch the channel →
Skool community
800+
Members in AI Builders Hub
Our paying education community. Where we teach the AI skills your team would build alongside us.
See the community →
Upwork
Top 1%
Expert-Vetted · $100K+ earned
50 five-star reviews, 100% Job Success rating, Top 1% Expert-Vetted status. The independent third-party version of our track record.
View Upwork profile →
LinkedIn
Active
Adam Goodyer · Founder, APG
Direct line to the person behind the work. Posts daily on AI implementation in Australian businesses.
Connect on LinkedIn →
Trustpilot
Excellent
Rated Excellent
Independent review platform — you can read every client review without us being able to filter.
Read reviews →
Audits delivered
17+
Across 8+ industries
From NDIS to construction to marketing agencies to youth sports. Zero refunds issued on the guarantee to date.
APG Software →

Next step — the follow-up with Hendrik

Bring this to Hendrik. Any questions he wants to surface ahead of time, send them through and I’ll come prepared.

📅 Tuesday next week · same time · calendar invite incoming